at the Intersection of Marketing and Social Media
MARKETING as we know it is dead -- long live the new age of marketing. In a recent survey of nearly 2000 CMO's, IBM uncovered 4 marketing game changers -- changes in the environment around marketing requiring massive changes in the way we now do … [Read more...]
More businesses are adding social media marketing to their arsenal, yet some report limited results. Some catastrophes occurred. So, what explains so much social media marketing failure? I recently reported on some failures in our social media … [Read more...]
Here is the list of job openings for this week. The first group are internships and the second group are full time job openings. Listing numbers reflect job openings listed at Howard University for our students. However, positions are open to all … [Read more...]
Hey, just because Wikipedia and other websites that went black yesterday are up again today, doesn't mean everything is safe. So, don't let up on your efforts to defeat SOPA and PIPA. These 2 pieces of legislation threaten to change the internet … [Read more...]
You know I'm critical of the SOPA and PIPA legislation proposed by congress. I've written several posts decrying the implicit censorship possible if this legislation passes and urging readers to stop SOPA. Here are my previous posts on the topic: … [Read more...]
Connected consumers search, share, and buy products differently than other consumers. And, every day more of your consumers join the ranks of connected consumers. But, do you have a plan for dealing with connected consumers? What are connected … [Read more...]
Today, Dan Schawbel, best selling author and someone the New York Times calls a branding guru, highlighted another important element of personal branding -- being an influencer. He based his statement on an article last week in the CNN blog … [Read more...]
Understanding your website traffic is the first step in driving more traffic to your website. And analytics are the name of the game in 2012 social media. Gone are the days when social media marketing success can just happen without this kind of … [Read more...]
I came across this hilarious explanation of economics today and thought I'd share it with you today. A professor once explained marketing to me as having 2 parents -- economics and psychology. Much of what I focus on in Hausman Marketing … [Read more...]
I ran across a great report from Altimeter Group published by Jeremiah Owyang warning firms about dangers lurking in their social media marketing strategy. The major take-away - THEY DON'T HAVE A SOCIAL MEDIA MARKETING STRATEGY! Social Media … [Read more...]
If you enjoy my posts, you might also check out my articles in Social Media Mags and on Business2Community website [Read More …]
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